Sauce flavored dark horse, why does Nanjiang gain recognition and reputation?
2024-07-23
Do you still remember this year's Chengdu Sugar and Wine Fair? The Nanjiang Wine Exhibition Area is still a dazzling scenery as usual, but the difference is that more and more people are participating year by year. Not only does it simply showcase products, but it also creates a brand display space that conforms to the aesthetic of the times. The clean, high-end, and staggered layout of the exhibition space conveys the unique temperament of Nanjiang, bringing immersive interactive experiences to the participating friends.
▋ On site Chengdu Sugar and Wine Fair
From various sugar and liquor fairs and some exhibitions in recent years, we have seen the vigorous and upward vitality as well as enormous potential of Nanjiang. The upcoming overseas exhibitions are also important ways for Nanjiang to actively embrace the new era while adhering to tradition.
Facing a new journey, take root in Renhuai and deeply cultivate the brand. Brewing high-quality wine, building a good brand, and increasing efforts to support businesses, "Nanjiang will repay every partner and consumer with more meticulous services and higher quality products, allowing more people to drink Nanjiang wine, fall in love with it, and build Nanjiang wine into a nationally renowned brand and a new benchmark for high-quality soy sauce wine.
▋ In September, Nan will participate in exhibitions in Russia, Singapore, and Malaysia
From the perspective of brand building, in the past two years, the Nanjiang liquor brand has gained nationwide popularity and held over a hundred tasting events, including high-end tasting events, private cocktail parties, and sales events from various regions. With diverse forms and experiences, it has attracted tens of thousands of participants, laying a solid foundation for the market expansion and consumer cultivation of Nanjiang liquor.
▋ Highlights of some tasting events in Nanjiang
In terms of brand building, Nan will mainly focus on CCTV advertising and local TV advertising, with simultaneous efforts from offline and online media, high-frequency and high exposure, to build a comprehensive brand communication matrix. Dig deep into new consumer markets, new scenarios, and new demands, and shape sauce flavored brands with potential, depth, and culture. Intense voice in the media, diverse forms of dissemination, wide coverage of the audience, effectively enhancing the brand's influence and popularity, is one of the fastest growing soy sauce and liquor brands in recent years.
▋ CCTV Advertising
Excellent brand building is a powerful force for channel construction. South China will successively establish different forms of sales channels in more than 20 provinces, cities and autonomous regions, including Shandong, Guangdong, Zhejiang, Jiangsu, Hunan, Jiangxi, Xinjiang, Inner Mongolia, and build a full coverage online sales network in online sales systems such as JD, Tmall, Tiktok.
The unique brand characteristics of Nanjiang are becoming increasingly prominent, and the development direction of the brand is becoming clearer, entering an increasingly strong stage.
When you look at a brand, it is the soul of a company and the bridge that establishes emotional connections between the company and consumers. In just a few years, whether in consumer cultivation, brand promotion, or channel construction, Nan will gain more and more recognition. South China will always base itself on the production area, focus on the industry, adhere to high-quality development, innovate and forge ahead, and help the construction of Renhuai Maotai Baijiu core production area in terms of production area building, product innovation, soy sauce wine promotion, etc.
Looking at quality, Nanjiang has established a strict quality management system and has a professional design and production team as a solid quality guarantee to innovate and move forward.
Looking at development, in the past two years, under the strong leadership and caring guidance of the government, Nanjiang has adhered to quality as the guide and high-quality development, highlighting its brand culture and hard power in quality. As a core brand created by Guizhou Nanjiang Liquor Industry Group, one can see a strong confidence in brand, quality, and development in Nanjiang.
This year, Guizhou Nanjiang has put forward its latest brand concept, adhering to the vision of "creating a thousand cities and ten thousand merchants, establishing a century old brand" and the corporate mission of "toasting China's brewing". With the brand positioning of "Guizhou Nanjiang, Zhengmai Sauce Fragrance", we are committed to building Guizhou Nanjiang. In the fiercely competitive and upward development process of the soy sauce and liquor industry, Nanjiang will accelerate its sprint towards the soy sauce and liquor market with the "sauce aroma dark horse" posture, following the industry's upward growth.
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