“Nanjol Night”: Guizhou Nanjol and trendy nightclub KING’s first joint event comes to a successful conclusion
2025-07-29
On July 26, Guizhou Nanjol Liquor Group and the trendy nightclub KING jointly launched the Nanjol Night collaboration event, which was a huge success. This event not only marks Nanjol liquor’s first breakthrough in traditional consumption scenarios, but also launches a new journey in the brand’s youth-oriented strategy with an innovative model combining the night economy and soy sauce-flavored liquor culture. As the first cross-industry collaboration between the Nanjol brand and the national soy sauce-flavored liquor industry and nightclub, it has become a milestone event in the Nanjol brand’s breakthrough development.
“Nanjol Night”: Guizhou Nanjol and trendy nightclub KING’s first joint event comes to a successful conclusionIn this collaboration, Nanjol will adopt an unconventional approach, challenging the public’s preconceived notions about soy sauce-flavored liquor consumption. The core product, “Nanjol Voice of the Night ,” serves as a bridge between tradition and modern trends. With its internationally recognized exceptional quality and avant-garde design, it exudes a unique charm. The product features crystal glass material and gradient color design, with the bottle body incorporating ergonomic considerations. Upon its debut, it won the Gold Award at the 2025 IGC International Spirits Competition. As a benchmark in the night economy sector, KING attracts over 1,000 visitors daily, with 80% of its customer base comprising young people, providing an ideal setting for reaching young consumers with soy sauce-flavored liquor. The deep integration of the two has pioneered a new paradigm for socializing while slightly intoxicated.
At the event venue, through diverse formats such as “Nanjol Creative Trend Posters” and “Nanjol + DJ,” the experience of savoring “Voice of the Night” was transformed into a tangible immersive scene, effectively driving Nanjol’s transition from a purely alcohol sales-focused business to a lifestyle-oriented brand.
Meanwhile, the creative pairing of “Voice of the Night ” represents an innovative approach to product expression in this collaborative campaign. The key advantage of “Voice of the Night ” lies in its “clean and versatile” profile: it delivers a refreshing, layered taste while leaving ample room for creative flavor combinations and not overshadowing the unique character of “Voice of the Night .” At the event, many participants spontaneously experimented with various mixes paired with “Voice of the Night,” such as “Voice of the Night + Lemon” and “Voice of the Night + Soda Water + Ice Cubes,” These innovative ways of enjoying the liquor successfully ignited the enthusiasm of the entire crowd.
The opening of “Nanjol Night” is not only a profound dialogue between tradition and trends, but also a vivid demonstration of the Nanjol brand's confidence. As the Voice of the Night echo through the dance floor at KING Xishui store, Nanjol is stepping onto the global stage with a youthful vigor. This “Micro-Intoxication Collaboration” event in Xishui not only injects strong new momentum into the Nanjol brand but also foreshadows that, as Nanjol collaborates with young people to explore new ways of enjoying and experiencing its products, the brand will inevitably forge its own unique path of development, establishing a new paradigm for the “youth-oriented” era of Chinese spirits.
In the midsummer of 2025, why not indulge in a cup of KING’s limited edition “Nanjol Voice of the Night Special Blend” and immerse yourself in the enchanting night, joining in the colorful feast of summer?
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