Guizhou NanJol Liquor Group held a brand quality work meeting
2025-06-06
Recently, Guizhou NanJol Liquor Group held a brand quality work meeting. In-depth discussions were held on core topics including precise production control, product detail optimization, packaging traceability, and brand image, and a comprehensive review of the recent brand quality work results.
The meeting pointed out that quality is the lifeline of the brand and the foundation for NanJol Liquor Group to gain a foothold in the market and win trust. All NanJol staff must deeply understand the importance of quality work and implement the quality concept of “Continuous refinement, quality foremost”throughout the entire production and operation process.
Strictly control production
Strengthen the quality defense line
The meeting put forward higher standards and stricter requirements for quality control in the production process. As the key person responsible for quality control, Production Director Cheng Xu will comprehensively coordinate the quality inspection work of the entire production process, focusing on core tasks including raw material warehousing inspection, base liquor production, finished product outbound quality re-inspection, and full-process data recording and verification. Require the production team to strive for perfection in every production step, pay close attention to detail, strictly implement operational procedures, and ensure stable and reliable product quality, thereby establishing a solid first line of defense for quality from the source.
Improve standards
Strictly control material quality
In terms of packaging quality control, the meeting emphasized the need to establish more stringent packaging quality standards and inspection and acceptance mechanism.Any packaging materials that fail to meet factory standards must be scrapped and high-quality cooperative manufacturers that meet the requirements must be re-screened to eliminate quality risks from the source of packaging materials, ensure that the production system always maintains an efficient, accurate and safe operating state, and provide strong guarantees for product quality.
Build a traceability system
Ensure product traceability
The meeting particularly emphasized the importance of packaging traceability, and required the construction of a full-chain quality traceability system to achieve full-process, verifiable and transparent traceability of products from raw material procurement to consumers.Every packaging worker must have clear division of labor, work closely together, and be responsible for the production process of each bottle of Baijiu. Once quality problems arise, the responsible persons can be found quickly and accurately and severe penalties can be imposed.This is not only a safeguarding consumers’rights to transparency and selection,but also to ensure that every bottle of NanJol Baijiu can stand the test of the market and consumers.
Empowering brand value with quality
Clarify the importance of brand quality
The meeting pointed out that product quality is a solid support for brand image, and the shaping of brand image is inseparable from quality assurance.We must deeply integrate quality awareness into every aspect of brand building, and continuously consolidate and enhance the reputation and trust of the “NanJol” brand in the hearts of consumers by continuously providing consumers with high-quality and reliable products.Any quality issues that affect the brand image will be regarded as major matters and handled with a serious attitude without any tolerance or leniency.
Brand quality work needs to be constantly pursued and there is no room for slackness.Guizhou NanJol Liquor Group has always put brand quality work first, and will continue to improve the quality management system, constantly strengthen the quality awareness of all employees, further strengthen the quality responsibility of each link, and implement strict quality control from source to terminal.The entire group will work together to protect the quality of NanJol with a highly responsible attitude towards consumers and strive to promote the brand to achieve higher quality and more sustainable development.
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