Reliable wine, reliable distillery!
2024-07-02
Buffett once said that reliability is a quality more important than intelligence.In this era of excessive intelligence, reliability is the scarce skill.
A reliable South General does reliable things. When you approach a South General, the first thing you feel is' reliability '. What reflects the reliability of the southern general? Of course, it relies on quality control, adherence to craftsmanship, integrity in business, respect for consumers, and high-quality service.
Persist in putting service first. In a fiercely competitive category, the competition is about the professionalism of the enterprise. Nanjiang has a high level of professionalism in both wine brewing techniques and packaging design.
In terms of brewing techniques, every step from selecting raw materials to subsequent feeding, steaming, fermentation, wine extraction, and storage reflects a high level of professionalism. Nanjiang has always adhered to craftsmanship, striving for excellence, implementing process requirements, strictly controlling the quality of the wine, and promoting the integration of traditional brewing and modern technology. It is precisely because of Nan Jiang's adherence to craftsmanship, reverence for inheritance, and obsession with soy sauce that every bottle of soy sauce wine can be brewed well.
In terms of packaging design, each product of Nanjiang is extremely "fresh", which is very different from most Baijiu packaging in the market, and has its own recognition. Innovation in inheritance is the core of packaging design in Nanjiang. Nanjiang's innovation has always been from scratch, not only focusing on upgrading and innovating every product, but also breaking the traditional design conventions of sauce wine in new product development.
Good brands empower good products, and good products create good brands. Brand building relies on quality and culture. Starting from quality, Nanjiang always adheres to the bottom line of quality, insists on making high-quality products, adapts to consumer upgrades, constantly upgrades its brand, leads the trend and direction of sauce wine development, and forms a stronger sauce wine brand to enhance its comprehensive competitiveness. Starting from culture, Nanjiang has integrated its own craftsmanship and cultural genes on the basis of inheriting traditional Chinese culture, gradually forming a unique brand culture, providing development momentum for promoting further brand upgrading and enhancing brand value.
As the saying goes, "Good medicine is good when spoken, but good advice is good when spoken." Those who dare to point out your mistakes are often the ones who help you make progress and are your benefactors.
Up to now, Nanjiang has received a lot of criticism from customers, who have also pointed out many problems. Nanjiang has also been constantly improving, exploring itself, and updating its products to enhance product quality amidst numerous criticisms, step by step moving towards higher levels. As the writer Sanmao once said, "Continuous self adjustment, self breakthrough, and self correction are the eternal upward force in one's life"
There is no flower that blooms beautifully as soon as its seeds are sown, nor is there a towering tree that grows immediately after planting a sapling. They must have gone through the baptism of time, constantly laying a solid foundation, focusing on polishing themselves, and updating themselves, in order to grow upwards and towards the sun.
In the future development, Nan will be down-to-earth, inherit and carry forward the spirit of craftsmanship that strives for excellence, adhere to quality as the foundation, and culture as the root,Consolidate the foundation of development with more outstanding quality, win more recognition from consumers with more innovative design and unique flavor, and become a reliable wine, brand, and distillery in the hearts of consumers!
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